Privacy Policy
Last updated: January 2026
1. Introduction
LifeSafety.ai Limited ("LifeSafety.ai", "we", "us", or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, use our cloud-based health and safety management platform (the "Platform"), or interact with us in any way.
We are a company registered in England and Wales. As a controller of your personal data, we comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).
2. Data Controller Information
For the purposes of data protection legislation, LifeSafety.ai Limited is the data controller responsible for your personal data.
Data Controller: LifeSafety.ai Limited
Data Protection Officer: [email protected]
Privacy Enquiries: [email protected]
3. Information We Collect
We collect and process different categories of personal data depending on how you interact with us:
3.1 Information You Provide Directly
- Account Information: Name, email address, telephone number, job title, company name, and business address
- Billing Information: Payment card details, billing address, VAT number
- Communications: Information you provide when contacting our support team
- Platform Content: Data you upload including risk assessments, incident reports, training records
3.2 Information Collected Automatically
- Device Information: IP address, browser type, operating system, device type
- Usage Data: Pages visited, features accessed, actions taken
- Log Data: Server logs including access times and system activity
3.3 Mobile Application Data Collection
When you use our iOS or Android mobile applications, we collect additional information to enable app functionality and improve your experience:
- Contact Information: Name, email address, and phone number for account authentication and communication purposes
- Location Data: Precise location information when you use location-based features such as incident reporting, site diary entries, or check-in functionality. Location access can be controlled via your device settings.
- Photos and Videos: Camera and photo library access to attach evidence to incident reports, safety inspections, and audit documentation
- User-Generated Content: Text, audio recordings, and other content you create within the app including reports, notes, and safety observations
- Device Identifiers: Unique device ID, advertising identifier (where permitted), and push notification tokens to enable app features and analytics
- User ID: Internal account identifier linking your app activity to your LifeSafety.ai account
Mobile App Analytics: We use the collected data for app functionality (incident reporting, location tagging, photo uploads) and analytics (usage patterns, feature adoption, crash reporting) to improve the mobile experience. All data collection complies with Apple App Store and Google Play Store privacy requirements.
4. Legal Basis for Processing
- Contract Performance: Processing necessary to provide our services
- Legitimate Interests: Platform improvement, security, analytics
- Legal Obligation: Compliance with applicable laws
- Consent: Marketing communications and certain cookies
5. How We Use Your Information
We use your personal data for service delivery, platform improvement, communications, and security.
6. Data Sharing
We do not sell your personal data. We may share with service providers, for legal requirements, or with your consent.
7. Data Security
We implement comprehensive technical and organisational measures including encryption (TLS 1.2+, AES-256), multi-factor authentication, regular security assessments, and role-based access controls.
8. Your Rights Under UK GDPR
You have the right to access, rectification, erasure, restriction, data portability, object to processing, and withdraw consent. Contact us at [email protected].
8.1 Mobile App Privacy Controls
For mobile app users, you can manage privacy settings through:
- Device Permissions: Revoke camera, location, or photo library access via your iOS or Android device settings at any time
- Push Notifications: Disable notification permissions in device settings
- Data Export: Request a copy of your mobile app data through your account settings or by contacting [email protected]
- Account Deletion: Delete your account and associated mobile data by contacting [email protected] with subject "Delete Account"
9. Cookies
We use cookies and similar technologies. See our Cookie Policy for details.
10. Contact Us
See also: Terms of Service | Cookie Policy | GDPR